Drive your stand
Lab Innovations will once again take to the NEC, Birmingham to host the annual meeting of the UK laboratory community. Get ready to be inspired!
Drive success at your stand!
Now that you are booked to exhibit at Lab Innovations, let us help you maximise the success of your investment.
All the tools below are of no additional cost and are part of your stand package. We advise you to take advantage of our extensive marketing tools. You will work closely with our marketing team to deliver a targeted campaign to attract your ideal visitors.
Your suite of tools:
Want to invite your clients?
VIP invitations
Your clients should be attending as your VIP guests. With this service, the VIP invites will appear as if they are coming from you, your clients will benefit from added VIP perks, and they are more likely to attend the event.
Secure postal mailing
Sending postal mailings can be expensive, but ensures your message is read by your target audience. Use the secure mailing tool and we will send up to 100 personalised invitations on your behalf, to your UK database, free of charge, through our mailing house.
Personal email invitations
Generic emails won’t grab your client’s attention but tailoring them is time-consuming. Our team will send you personalised invitations to distribute to your most valued clients, inviting them to visit your stand at the show.
Want to invite your prospects?
Share with your network - Gleanin
Facebook, Instagram, LinkedIn , Emails, Whatsapp… the list of platforms feels never-ending. Use our community marketing platform, Gleanin, to share personalised banners in just 4 clicks!
Telemarketing
Does your audience prefer a conversation with an actual person? Securely send us your prospect data and our telemarketing team we will provide a concierge call, to up to 100 contacts a day, inviting them on your behalf.
Event specific content
How much time does it take to create and send well-designed HTML emails? To help speed things up, our team can create editable HTML emails so that you can promote your participation easily through your own email system.
Looking to improve your brand awareness?
Social media exposure
How can you get the word out about your news, product launches, company announcements or participation at an event to an audience who you don’t yet know? Make the most of the community we have built on social media by sharing your news with us.
Buttons & banners
First impressions matter, and often marketing collateral is the first point of contact. Our design team have created personsalised banners, with your stand number, for you to add to your emails, website, signature & social media.
PR Exposure
PR can make or break a marketing campaign. We have a dedicated PR team that will help you get free editorial through leading press outlets, pre-&-post event. Contact XXX@XXX.com for more information.
It’s really important for Thermo Fisher Scientific to be here at Lab Innovations; we have a diverse customer base, and it’s a great place to showcase our products and services to so many diverse segments. Based on the number of different conversations we’ve had, we think that there’s even more that we can do to upscale next year to bring more of our other divisional colleagues to service the variety of customers across different workflows. The challenge has been having enough people here to talk to everyone!
Mark Beresford
Global Enterprise Relationship Leads – Biotech
